Big Basket Pestle Analysis
Marketing mix of big basket analyses the brand company which covers 4ps product price place promotion and explains the big basket marketing strategy.
Big basket pestle analysis. Pestel or pestle analysis also known as pest analysis is a tool for business analysis of political economic social and technological factors. Bigbasket pestle analysis examines the various external factors like political economic social technological pest which impacts its business along with legal environmental factors. The best online grocery store in india. About the company the firm was founded by a team of five vs sudhakar hari menon vipul parekh vs ramesh and abhinay choudhari.
Welcome to our marketing theories series. It also offers exotic fruits vegetables and imported groceries which are not easily available in nearby retail outlets. This gives them an edge in catering to customers who like buying such stuff. Bigbasket is an online supermarket for all your daily needs.
Rohit jain 2. In this post we will be looking at the pestel analysis in a bit more detail. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. Which have helped the brand grow.
While all of this sounded really easy when we took an example of 3 items but think how complicated it will get when you combine data sets from different items from grocery personal hygiene clothing food and beverages bathroom accessories stationery electronics bags and wallets and many other items found in a common retail store. Big basket offers a huge range of products which stretches to about 18000 products. Pestle analysis of bigbasket analyses the brand on its business tactics. Marketing theories pestel analysis.
Role of big data in market basket analysis. It is currently clocking a. A pestel analysis or more recently named pestele is a framework or tool used by marketers to analyse and monitor the macro environmental external. As of 2020 there are several marketing strategies like product service innovation marketing investment customer experience etc.
Visit our marketing theories page to see more of our marketing buzzword busting blogs. It offers a wide range of options in every category to deliver you with the best quality products at the lowest rates including fresh fruits and vegetables spices and seasonings a. Detailed analysis of bigbasket 1.